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Assisting a leading automobile player to launch a new model of one its bestselling cars

The Challenge: Players in automobile sector, owing to changing consumer preferences, need to reinvent and remarket their offerings within tight deadlines. A leading automobile player wanted to launch a new model of one of its bestselling cars in the small car segment. Key challenges were to help the product get a head start in the market and exceed market performance of the earlier model.

Action: Centum Learning partnered the client to align its sales force to the new product so that the launch gets an impressive kick start. With an already established market presence, the new model had to live up to the client's reputation and also outperform sales of the previous model. The project involved training client's sales force, comprising thousands of people spread over multiple locations, on product attributes, USPs, competition along with organization objectives. Multiple activities, executed almost simultaneously including customized sales scripts, video shoots, focused product presentations, SMS busters for the sales force were employed to empower the sales force across locations.

Result: Centum Learning accomplished the humungous task of training the entire sales force of the client in a short span of eight days. Consequently, the product witnessed an impressive launch which helped the client gain strategic advantage over competition in the same segment.

Perspective: A sales force equipped with product knowledge and trained well on FABing of product and service offerings could make a strategic difference to top line. Instant success of the launch helped the client gain a competitive edge in the segment, giving the product a further boost in the market.


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CIN: U74120DL2007PLC158956

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