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Training increases average revenue per Marketing Associate by 91%

The Task

To Train the Marketing associates of a telecom provider affiliate in order to increase productivity levels

The Solution

Centum Learning initiated a 90-day pilot Performance Coaching project to impact productivity levels of Marketing Associates (MAs) on the rolls of the affiliate. Prime Markets for driving hygiene in field were identified , namely Meerut, Bareilly,Allahabad, Gorakhpur.

The pilot was aptly divided into two phases. In the diagnostic phase, knowledge, skills, attitudinal issues and other external blocks of MAs were identified. In the second phase, they were trained on two unique approaches i.e. PRE-SIGNOR for enhancing sales and OPEL for acquiring new outlets.

The Result

Increased rigor of reporting, adherence to beat plans and review of daily dashboards did wonders to create the desired impact on performance.

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Mehrauli, New Delhi-110 030.


CIN: U74120DL2007PLC158956

Tel: +91- 4588 1000 / 1200 , 4600 1100

For Business Queries, Please contact :
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